2011 .. Just to name a few :)
2011 Kellogg's Earn Your Stripes July 2011 - Ongoing Providing in-market managers and staff to promote Kellogg's positive messaging for children at youth athletic activities. Events will inclide sampling, games, costumed staff and more. Markets include Los Angeles, CA; Houston and Dallas, TX and Orlando and Clearwater, FL. Program launches July 4th and will run through the summer.
2011 Four Loko Bottle Launch May 2011 - Ongoing Providing in-market staff to promote the launch of Four Loko's new bottles and reformulated Fruit Punch, Lemonade and Watermelon flavors at approximately 1,000 off-premise events nationwide. It's a summer sampling program to get the word out that Four Loko is now available in six packs and to let consumers taste the new flavors. The program will run through Labor Day.
2011 True Citrus May 2011 - Ongoing
Providing in-market managers to represent and promote True Citrus at retail locations, fairs/festivals. athletic events and through guerilla activation in a summer long tasting and brand awareness campaign running in San Antonio, Cincinnati and Nashville. The managers are spreading the word about how True Citrus can add flavoring and a healthier lifestyle. Managers are driving branded HHRs.
2011 Kellogg's Pop Tarts Front Row May 2011 - Ongoing
Providing in-market staff to promote Kellogg's Pop Tarts and help execute the Front Row events at these nationwide mini concert/performance activities designed just for Teens in which they are made to feel like VIPs. markets executed so far are Minneapolis and San Diego with Chicago upcomin in July. There will be a new market each month with the program scheduled to run through December.
2011 Mexican Papaya Restore Your Balance April - June 2011
Executed over 600 in-store sampling events in the Chicago, Houston, LA, Stockton and Fresno markets, Staff engaged consumers, sampled the papayas, communicated key messaging about the health benefits and distributed receipe booklets. Set up included backdrops, banners, and tables.
2011 Tropicana OJ Express Tour March 2011 - Ongoing Providing in-market staff to represent and promote the launch of Tropicana's new bottle as well as encourage consumers to have healthier diets consisting of fruits and vegetables. Setup includes a sampling station, nutrition kisok, prize wheel, photo booth and more. Markets executed include Los Angeles, Phoenix,San Francisco, CA, Denver, CO, and Tampa/St Pete, FL. Upcoming markets include NYC and Chicago in August with six more stops after Labor Day.
2011 Brazil Gourmet Instore Demonstrations February 2011 - Ongoing
Providing staff throughout NYC, Long Island and NJ to promote and sample Brazil Gourmet nectars and juices to consumers at various stores including Duane Reades, and H-Mart locations.
2011 Resvitale - GNC Instore Demonstrations December 2010 - Ongoing
Providing trained brand ambassadors who live a healthy lifestyle to represent the products at GNC stores nationwide. Program includes training store staff on product knowledge and engaging consumers, generating interest, sampling products and converting sales. Markets executed to date include Atlanta, Philadelphia, Pittsburgh, DC, Miami and Chicago.
2011 Kellogg's Share Your Breakfast `March 2011
Provided streat team staff to generate awareness of the Kellogg's Share Your Breakfast program and encourage consumers to get involved by uploading photos and donating to undernourished children. March executions include Philadelphia and Chicago; more to come including San Antonio, TX in April.
2011 Turner Broadcasting NCAA National Bracket Day March 2011
On March 14, provided over 150 total staff - including team leads and brand ambassadors - attired in NCAA March Madness warmup suits, jackets and hats to engage consumers and generate awareness of the first time ever, fully televised coverage of every NCAA Men's College BasketBall Tournament game with the participation of TBS. TNT and TruTV. Street team staff executed in NYC, Philadelphia, DC, Atlanta, Chicago, Dallas, Los Angeles, and San Diego.
2011 Elephant Insurance Services - Richmond Int'l Auto Show March 2011
Provided booth staff at the Richmond International Auto Show in Richmond, VA to engage attendees, communicate key messaging and create awareness and interest in Elephant's Insurance services. Staff helped generate leads by encouraging consumers to get free quotes using give-a-ways and booth contests.
2011 Reservage SafSlim - Natural Products Expo - West March 2011
Provided booth staff at the Anaheim, CA show to demonstrate the effectiveness of the SafSlim product as well as serve as spokepersons. Staff trialed SafSlim for 5 weeks leading up to the tradeshow and were real life examples of how well it worked.
2011 Kellogg's National Breakfast Day March 2011
Provided over 100 staff - including costumed staff and escorts - for this high profile PR event on March 8, that executed at Vanderbilt Hall, Grand Central Station in New York, NY. Goal was to leverage the media attention to spread the word to consumers.
2011 Densebrain NYC-Mate I-phone launch February 2011
Multi-day street team program with four (4) teams of brand ambassadors and costumed staff running at several different high traffic locations in Manhattan to promote the NYC Mate app to NYCers and tourists. Goal was to leverage the media attention surrounding the launch of I-Phone on the Verizon network to direct new and existing I-Phone (and Android) users to download the app.
"As we're launching this app in other cities around the country, we'll definitely be doing these types of events again. You guys were great to work with. Thanks for putting everything together so quickly and flawlessly!! We'll definitely be in touch for future launches!"
2011 AT&T One Day Sale February 2011
Provided staff to promote a one day sale at approximately 90 AT&T retail stores including the New York metro area and upstate (Albany, Syracuse, Buffalo & Rochester), Philadelphia, DC, Baltimore and Northern VA, Responsible for all training, scheduling, and recapping.
2011 NEBO College Book BuyBack April and January 2011
For the 7th year - we provided street teams consisting of one team lead and up to 5 staff at approximately 30-40 colleges nationwide, for up to one week at each location, to drive students to purchase books from, or sell their books back to, our client's bookstores.
2010 was extremely busy so we have not had an opportunity to update our site.
Just to name a few recent programs
2010 Bounce Bursts in Spokane, WA, Salem, OR and Charleston, SC August - Novemberr 2010
Up to 30 staff each day acting as a human text message popping up in high traffic locations, events, festivals, baseball games spreading the good word about Bounce. Check out the Bounce Burst Facebook page to see our staff in action .... http://www.facebook.com/home.php?#!/bounce?v=app_2392950137&ref=ts
2010 Ben & Jerry's Ice Cream Summer 2010
We staffed two tours in 2010 (one New York metro, one national) with our staff promoting Ben & Jerry's use of local cows and distributing free samples to consumers at various stops and events.
2010 Kellogg's Earn Your Stripes Tour May and June 2010 Executed at youth soccer events and GOTR races (Girls on the Run). We staffed booths where we sampled, played games, distributed premiums and prizes. This was our second year staffing the tour.
2010 Kellogg's Little League World Series August 2010
Executed at the Little League World Series events all over the country culminating in the Championships in Williamsport, PA. Sampled the cereal, played games, distributed key messaging.
2010 Bryans SEC College Football Tour September - November 2010
Executing at Sec Football games where we sampled the product, played games, communciated key messaging.
2010 LG Presents EA Sports NCAA Football Challenge September - January 2011
Executing for 11 weeks at college football agmes and retailers all over the country. A fabricated mobile tour with video displays and a kitchen for food food sampling, contests and challenges, Click here for tour info
2010 Sense the Freshness Mexican Pineapple program April - June 2010
Executed approximately 200 in-store events in Arizona and Texas where our staff promoted and sampled Mexican pineapples to consumers.
2010 Tide/Ramona and Beezus premieres. Summer 2010
Activated nationwide to promote Tide Acti-lift in conjunction with the movie premieres. Staffed booths at the theatres which provided an opportunity for "kids to be kids" and paint and get messy, thus using Tide to remove the stains.
2010 Bounty "Make a Messterpiece" Tour September - November 2010
Executing at Pre-K to Middle schools, the tour brings a unique arts and craft experience, allowing students to be creative and express themselves .. and make a mess. Check out the Make a Messterpiece facebook page to see photos from the events
2010 Wahl Let it Grow Tour April - October 2010
For the 4th year, we are staffing this tour, providing stylists and brand ambassadors to execute at fairs and festivals, give free trims, play games, distributing premiums and communicating messaging. Check out the Tour site for information
2010 NEBO College Book Rush and BuyBack January - December 2010
For the 6th year - we provided street teams four times a year, for one week at over 40 colleges nationwide to drive students to purchase books from, or sell their books back to, our client's bookstores.
2010 AT&T One Day Sale June 2010
We provided staff to promote a one day sale at 60 AT&T retail stores in the New York metro area. Responsible for all training, scheduling, and recapping.
2010 Ball Park Franks on the MT Dew Action Sports Tour 2010
It's the second year in a row we are staffing the tour which involves key messaging, premiums, applying temporary tattoos, scavenger hunts and more!
2010 Shell Oil College recruiting
2nd year where we assisted Shell with it's college recruiting efforts by staffing a booth where we drove traffic, helped run the competitions and tracked results.
More in 2010
Jagermeister and Tommy Bahama Rum Hamptons Summer program;
Waste Management and Pepsi "Dream Machine" Earth Day in Times Square;
Tony the Tiger character appearances nationwide at retail and special events
Mercedes Benz promotions at Golf Tournaments and Cleveland Cavalier games
Smashburger Street teams in Texas and Colorado
Brazil Gourmet in-store sampling
PopTarts Six Flags character appearances
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2009 SAN FRANCISCO CHRONICLE WINE COMPETITION
Feb. 28th 2009
Sampling Target Wines and Wine Chocolates to attendees
2009 NATIONAL PIZZA CONVENTION - DR. PEPPER/SNAPPLE GROUP
2009 SHELL ECO-MARATHON CHALLENGE at Fontana, CA
April 15-15, 2009
Provide emcee to entertain and motivate crowd and promote Shell's role in energy innovation.
2009 AT&T ATHLETE ALERT AT THE JOHN HANCOCK SPORT & FITNESS EXPO AND THE 2009 BOSTON MARATHON
April 18-20, 2009
Promote AT&T phones and plans as well as AT&T'S relationship with the Boston marathon.
2009 NEBRASKA BOOKSTORE COMPANY/ZILO NETWORKS - COLLEGE GUERILLA
April-May 2009
Street teams for one week at over 30 colleges to drive students to do book buy-backs at client's bookstores.
X-MEN ORIGINS - WOLVERINE VIDEO GAME LAUNCH NYC STREET TEAM
May 2009
Street team to promote the video game release with execution timed to coordinate with the big screen nation-wide feature film release.
2009 TARGET BOOK-FESTIVAL TOUR - markets include Philadelphia, Honolulu, Los Angelos, NY, DC and more
Year round
Staff events in support of Target's sponsorship of children's literacy programs - managers, costume staff, escorts, wranglers, etc.
2009 AT&T CONCERT SERIES
June through September 2009 - 19 plus concerts at the Bank of America Pavillion.
Provide manager and staff to demonstrate and educate concert-gers about AT&T phones.
2009 CHIQUITA BANANA CABANA PROGRAM - markets include Chicago and Cincinnati.
July -September 2009
provide managers and staff to execute at retail events as well as fairs/festivals.
CHRYSLER MOBILE SHOWCASE TOUR
UNDERWRITER LABORATORIES SAFETY TOUR
AMERICAN IDOL LIVE TOUR - GUITAR HERO
WAHL LET IT GROW TOUR
SOUL OF UL TOUR
MICROSOFT VISTA COLLEGE TOUR
EMMI CAFFE LATTE SAMPLING PROGRAM - TEST MARKET
HOME DEPOT NASCAR TOUR
GLAMOUR SENSODYNE
... AND MANY, MANY MORE
