Featured case study: Underwriters Laboratory Safety Tour 2007, 2008
Program: Underwriters Laboratory Safety Tour
Product: Consumer awareness of UL and safety
Status: November 2007 through 2009 – currently running.
Summary: Nationwide promotion in over 50 markets running at children’s museums, retail
stores and other venues to promote safety and brand UL. The UL Safety Tour’s 32’ trailer
houses interactive video games, safety videos and safety test simulations that help bring the
message of safety to children and adults alike. Exhibits both inside and outside the trailer.
Role: Team provides 2-3 in-market brand ambassadors at each event.
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