Featured case study: Smints Nationwide
Program: Smints Nationwide
Product: Smints
Status: Executed March 2003 through November
2003.
Summary:Executed in major city markets (Chicago,
Miami, San Francisco) nationwide at fairs/festivals, bars/clubs
and with street teams.
Role: Team Marketing provided managers, “Nurses” and
samplers. Responsibilities included hiring, training, payroll and supervision
of each markets’ managers and samplers.
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