Featured case study: Nintendo Wii Fit Launch
Program: Nintendo Wii Fit Launch
Product: Nintendo Wii Fit
Status: Executed May 19, 2008 – Product Launch
Summary: Team Marketing was the agency selected to staff the high profile launch that took
place in NY at Columbus Circle with extensive media presence and fan-fare. 40 plus Wii
stations were set up to allow trained product demonstrators to showcase and demonstrate the
product to consumers and create initial impressions.
Role: Team Marketing was charged with providing 55 trained product demonstrators fitting a
specific demographic and lifestyle and we had 56 staff on scene ready to work.
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