Featured case study: TonyMobile 2003

Program: TonyMobile 2003
Product: Kellogg’s Cereal and Yogurt Bars
Status: Executed August 2003 through December 2003.
Summary:A high trafficked, buzz generating program leveraging one of the most recognizable characters in breakfast food. The tour visits retailers and festival event sites across the country drawing in consumers. In addition to sampling, program featured photos with Tony and prizes.
Role: Team Marketing provided the in-market talent for each stop on the tour (from Arizona to Florida), including costume characters. Our talent ran booths, distributed prizes and premiums and sampled the products. Staff also assisted with set-up and breakdown of event site.

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