Featured case study: Honda Hot Import Nights
Program: Honda Hot Import Nights
Product: Honda
Status: Executed throughout 2003.
Summary: An exciting promotional scheme combining
music with automotives to attract the youth market. Executed
in major markets– Miami, Dallas, Atlanta, Los Angeles,
etc.
Role: For each market Team Marketing provided
3 brand ambassadors/product specialists to execute the program
and generate awareness and attention. Responsibilities included
hiring, training, payroll and supervision of each markets’ product
specialists.
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