Featured case study: 2008 Guitar Hero American Idol Live Tour

Program: 2008 Guitar Hero American Idol Live Tour
Product: Guitar Hero-Aerosmith release and On-Tour release for Nintendo DS
Status: Launches July 2008 – runs through September 2008
Summary: On-site at the American Idol concerts, consumers will have the opportunity to witness live demonstrations of the new games as well as trial them on main stage and 3 kiosks.
Role: Team provides 4 brand ambassadors at each event, selected to meet the demographic and skill requirements to product demonstrate the new releases to consumers.

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